About Women Owned
Our mission is to fuel economic growth by building a broad consumer movement of support for Women Owned businesses.
Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.
The Women Owned Logo
Across the globe Women Owned businesses supply an incredible range of products and services. The Women Owned Logo enables consumers to identify those products and services supplied by Women Owned businesses during their shopping experience.
Any storefronts, websites and product labels bearing the Women Owned Logo have been certified as at least 51 percent owned, operated and controlled by a woman or women by WBENC in the United States and WEConnect International globally.
Women Owned Business Directory
To help raise awareness for why, where and how to buy Women Owned, we provide a consumer-friendly online directory of certified Women Owned businesses and their products. Our goal is to help consumers find Women Owned businesses, products or services to meet their specific needs and serve as a destination for socially-conscious shoppers and supporters of women's economic empowerment. A listing in the Women Owned Directory is a voluntary benefit for Women Owned businesses certified by WBENC in the U.S. or WEConnect internationally. Search the directory or find out how to get listed.
Why Buy Women Owned
When you support Women Owned businesses, you are investing in women's economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Buying Women Owned is both socially conscious and economically sound. Here's why:
- Women Owned businesses represent a significant portion of economic and business growth. As of January 2017, there were an estimated 11.6 million Women Owned businesses in the U.S., employing nearly 9 million people and generating $1.7 trillion in revenues.
- Over the past 20 years, the number of Women Owned businesses has grown 114 percent compared to the overall national growth rate of 44 percent for all businesses.
- As of 2017, Women Owned businesses account for 39 percent of all businesses in the U.S. but only 4.2 percent of overall business revenues.
- Women entrepreneurs face challenges getting fair access to capital. Just 4 percent of the total dollar value of all small business loans goes to women business owners.
- Women reinvest up to 90 percent of their income in their families and communities, compared to 40 percent for men.
Your support for Women Owned businesses is an investment into a future of economic success, innovation, and equality.