Gloria Duchin, Inc.

About the Products

Gloria Duchin ornaments and jewelry are all made domestically, lead and cadmium-free, crafted out of high-quality zinc, steel and brass with champagne gold, silver tone, gold tone and pewter finishes. Select styles are accented with sparkling glitter, bold enamel, and genuine crystals from Swarovski®.

The company is known for their keepsake designs, whimsical and detailed ornaments featuring captions and sentiments for remembrance, new baby, family, pet, inspiration, and wedding. Customization is key from creating ornaments and collectibles that can be personalized with engraving as well as designing new photo ornaments each year. As of today, there are over 100 million Gloria Duchin ornaments in circulation.

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Company Background


In 1979, after years of working in the engravable gift market, Gloria Duchin founded Gloria Duchin, Inc., a seasonal design and manufacturing business. She created a collection of beautifully hand-crafted ornaments and gifts, accenting select styles with Swarovski® crystals and glitter.

The immense popularity for Gloria's ornament designs helped the company grow, and eventually, Gloria enlisted the help of her daughter, Robyn Smalletz. Robyn, a marketing executive in New York City joined the company, evolving the business into a trend and design focused company.

As President, Robyn integrated trend and color themes from fashion, giftware and home décor into the line, and because of her seasonal design work, has been featured in the New York Times, Woman's Day Magazine, and XM Satellite radio.


Quote from CEO on being a Women Owned business

“I have always believed in the collective wisdom. From open-door policies to collaborative thinking, we work to continually sharpen our focus and expand our offerings. First and foremost, we are a family company, which means no matter what we do, it has to meet the needs of our partners, our team, and the customers who have helped build our company into what it is today”


Company Name:  Gloria Duchin, Inc.

Founded:  1979

WBENC Certified: 2014

HQ: East Providence, RI, USA




Slogan:  Jewelry for your tree

Retail: Sears, K-Mart, Meijer, Mills Fleet Farm, Minit Canada, Wal-Mart, Shopko, Benny's, CVS, Smithsonian gift stores, Bronner’s, Blain, Keyman Gifts (Canada), Petco, Things Remembered, Western Family, American Sale, Schnucks Markets, Variety Sale, Miles Kimball, Starcrest, LTD Commodities, Seventh Avenue, Harriet Carter