Milo's

About the ProducT

Fresh brewed, just like our grandmother used to make. Milo’s Tea contains only fresh, natural ingredients befitting the Milo’s strict quality standards. Milo’s Tea is fresh brewed from tea leaves and only contains water and tea that is sweetened with sugar or sucralose while most ready-to-drink teas in the market today are from a powder or concentrate and contain preservatives, acids and additives. Today, many people are looking for “Better for You” options that taste great (and have a clean and simple ingredient list) which is one of the driving forces behind the growth and the passion people have for Milo’s drinks.

ABOUT THE COMPANY

Milo’s Tea Company was founded by Milo and Bea Carlton. Milo, a World War II veteran who after being honorably discharged from the military in 1945 returned home, married his sweetheart, Beatrice Bannister Carlton (“Bea”) and opened a hamburger shop in Birmingham, Alabama. While the war was over, the rationing of staple items such as sugar was not. Milo found himself faced with a dilemma: Let Bea use the sugar ration to make pies or give the customers sugar to sweeten their tea. It dawned on Milo to try something no one else considered — he eliminated the sugar bowls from his tables and began to pre sweeten the tea himself. This ensured enough from the sugar ration for both pies and sweet tea!

Although this innovation seems perfectly ordinary today, in the 1940s, customers initially balked at the idea. However, when they tasted Milo’s Famous Tea, they realized it was different — better than they could make themselves. Soon the tea was as in demand as the burgers, fries, and pies. Milo’s became the place to go not only for great food, but also for the finest tea they had ever tasted.

In 1989 Milo’s began brewing and distributing its Famous Sweet Tea in gallon jugs to grocery stores in the Birmingham area. An American success story, Milo’s grew and today can be found in retailers across the country with its fresh brewed Sweet Tea, No Calorie Tea, Decaf Tea, Unsweet Tea, Lemonade and Lemonade/Tea Mix.

“Research shows that women influence 80% of shopper decisions and 90% of women favor products made by women,” said Patricia Wallwork, CEO of Milo’s Tea Company. “Milo’s brand resonates well with shoppers not only because it is fresh, all natural and tastes great, but also because Milo’s is a certified Women Business Enterprise.”

-Patricia Wallwork

COMPANY AT-A-GLANCE

Founded: 1946
WBENC-Certified: 2007
Headquartered: Bessemer, Alabama
Website: www.drinkmilos.com
Twitter: @DrinkMilos
Facebook: www.facebook.com/MilosTea
Slogan: “Taste the Milo’s Difference”
Retail: Walmart, Kroger, Target, Winn-Dixie, Sam’s Club, Piggly Wiggly, Walgreens, CVS, Whole Foods, Dollar General, Costco, Sprouts, Circle K