Smart & Sexy

About the Product

Smart & Sexy is exclusive to Walmart and provides women with fashionable items at great prices. This line not only includes lingerie, bras and panties, but also offers shapewear, swimwear, sleepwear and sportswear.


About the Company

Smart & Sexy was created by Ariela Balk, the President and CEO of Ariela and Associates. Ariela began her career at 19 years old working for an underwear company, started building her business plan at age 21, and launched her business at 27. The mother of eight now runs one of the largest privately held lingerie companies in the country selling over 60 million garments a year under numerous national brands. Ariela created a company that is by women for women. For every Smart & Sexy garment sold, she makes a donation to an organization that empowers and supports women.

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“As a Women Owned business, we are so proud to be able to provide women with lingerie that makes them look and feel beautiful everyday. Confidence comes from within, and when a women starts her day putting on something that makes her feel good, it is going to show. Everyone that works for Smart & Sexy comes from different backgrounds, has different styles and wears a variety of sizes, but we all have a unique connection with the products that we create. We have the power to give women self-confidence, and that is our first priority.”

- Ariela Balk, Smart & Sexy CEO & Founder


Company Name: Ariela and Associates International, LLC
Founded: 1998
WBENC-Certified: 2012
Headquartered: New York, New York
Twitter Media: @SaSSocialClub
Retail: Walmart and online