The holiday season has passed, but the biting winds, low temperatures, and dry air of winter is still very much here. I am one of those people who tends to stay cold year round, so in the winter especially, you bet you can find me in a jacket, wrapped in a throw blanket with my cup of tea on the couch each evening...
Holiday season is approaching. That means cookies, stuffing, and other carb/gluten packed goodness! We all want to be able to enjoy the goodies that come with the holidays, so we have created a Women Owned guide to help you stay healthy over the holidays so you can enjoy family meals guilt-free, while supporting and investing in women!
The pool’s still open, but the school year will be underway before you know it. Many WBEs and their partners juggle business and parenting responsibilities. However you define “having it all,” chances are you’re striving for it. Seventy percent of mothers are in the workforce, according to the Department of Labor. Let us make your life a little easier with our women-owned back-to-school special!
Women-owned businesses can make a great summer even better with the perfect treats for every adventure. Grab your favorite beach bag and make sure to stock up on the coolest women-owned products for the hottest summer days.
Moms work tirelessly throughout the year, and moms who are also WBENC-Certified WBEs manage to care for their families and their businesses. Talk about deserving to put your feet up for a day! We’ve rounded up some pampering ideas to fit any personality or budget, while also supporting a Woman Owned business.
Other than Thanksgiving, Super Bowl Sunday is the biggest food celebration in the US. We all know where most of those calories come from: wings, chips, and dip. Tasty, but predictable. It feels almost sacrilegious to admit, but not everyone loves buffalo sauce or guacamole.
Crain's Detroit Business
Troy-based HMS Manufacturing Co. will be among six companies prominently featured in Walmart stores and in a new marketplace on its website as the national chain rolls out “women-owned” labeling today in tandem with Women’s History Month.
Starting on March 11, Walmart shoppers will see a unique logo featured on retail packaging of products from women-owned businesses, available both in-store and online.
Fit Small Business
Small businesses are both a major customer segment and supplier segment for Sam’s Club. In this article, we will explore how to sell to Sam’s Club (with advice that is applicable to selling into other retailers) and how being a woman owned small business can be a major advantage in closing a deal with Sam’s Club or Walmart.
Nearly 10 years ago, Christy Cook was at home with her then 18-month-old son looking for ways to engage him in learning activities, and ended up creating flash cards to complement the games she found in stores. When other parents took notice, she began putting “all-encompassing” kits together to help out time challenged parents, who “don’t have time to go to 10 stores looking for bits and pieces,” she said.
Marketplace Radio - Marketplace Morning Report
Shoppers at Walmart this Fall might notice something new on some of the products on store shelves: a little logo that says it was made by a women-owned company. It will first appear on Maggie’s Salsa, Anise Cosmetics, the Smart & Sexy brand of underwear, and the household cleaner called CLR.
The Daily Mail (U.K.) (from Bloomberg BusinessWeek)
A soon-to-be-launched logo will tell discerning shoppers if the products they are buying from Walmart were made by women.The stamp, which is designed to resemble a ring of women with their arms around each other, was developed by two nonprofits and Walmart, which will begin selling goods branded with the logo starting in September.
Business Feminin (FR-UK - International Women's Magazine)
Move over ‘Certified Organic’ and ‘Fair Trade’, products on shelves in Walmart will have to make room for one more label: Women-Owned. From September 2014, consumers will be able to clearly identify which products come from female-owned or led companies and make their shopping decisions accordingly. As part of their promise to source $20 billion worth of goods from women owned companies in the US by 2016, Walmart have taken the step to clearly label the relevant products with a colourful ‘Women Owned’ logo.
Could knowing that a product is made by a woman-owned company influence shoppers to add the item to their baskets? Walmart is betting it will and says it has research to back up its belief. Starting in Sept., the retailer giant will carry a variety of merchandise, ranging from lingerie to salsa to bathroom cleaner, that will be stamped with a new “women-owned” logo resulting from a collaboration with two women’s entrepreneurial organizations.
Kelowna Now (Canada)
Retail labels play an important step in marketing products to specific shoppers’ around the globe, for example gluten-free or locally grown. But soon there will be another symbol added to the mix: women owned.
CBC News Community (Canada)
From "ethically-sourced" to "certified organic," it's hard to find a retail product these days without a host of labels on its package. A recent global survey by Nielsenfound that 55 per cent of consumers are willing to pay more for products and services "provided by companies that are committed to positive social and environmental impact," and nearly all of those consumers read product labels to determine whether or not a brand is socially responsible.
In a new partnership with the Women's Business Enterprise National Council (WBENC), Walmart plans to sell merchandise featuring a unique logo identifying the goods as produced by women-owned businesses. The move is part of Walmart's Global Women's Economic Empowerment initiative, launched in September 2011. At the time, Walmart committed to source $20 billion from women for its U.S. business and to double sourcing from women internationally by the end of 2016.
Retail labels are full of signals designed to appeal to shoppers’ preferences and values: Made in America, gluten-free, fair trade, or kosher. Soon, shoppers will be able to look for a new one: A small, circular symbol indicating that the company behind the product is owned by women.
Drug Store News
The Women's Business Enterprise National Council, WEConnect International and Walmart on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets.
Products created by women-owned and operated companies will now have the ability to be marketed and labeled as such on Walmart shelves in both the U.S. and international markets if certified by the Women's Business Enterprise National Council (WBENC).
Philadelphia Business Journal
A new initiative will make sure consumers know that certain products are made by women-owned companies. In fact, it'll be right on the packaging. Announced at this year’s Women’s Business Enterprise National Council conference, held in Philadelphia, a new logo that reads “Women Owned” will be stamped on some women-owned businesses’ product packaging in the U.S. and around the world.